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4,8Trustfolio

AI Sales Training & Coaching

Built by the people who train 6,000 reps a year. Realistic conversational simulations by AI agents. Conversation analytics on sales meetings.
100% personalized to your industry.

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GDPR-compliant, hosted 100% in France and the EU
How Marvin works

The continuous practice that's missing between sales training sessions.

SIMULATION · ROUND 4
"Your price is 30% above the competition. Justify it."
LISTEN / TALK62 / 38
Discovery
78
Objection
64
Closing
42
LIVE · 18:42
Meeting · ACME Industrie
Weak signal
Budget hesitation
Objection dodged
"We're already equipped"
TOP PERFORMERS · PATTERN
Found in 3 top performers, absent in 12 others.
"Before we talk price…" + 87 %
4s silence after objection + 64 %
Reframing the problem + 52 %
TEAM · WEEK 14
Skills map
Camille D.75
Pierre M.47
Leïla R.78
Marc V.59
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Field, office, video

The only AI tool built for every sales rep.

Your reps don't all sell the same way. Some make call after call from the office, others run their meetings over video, welcome customers in store or spend their days at customers' sites.

Most AI tools on the market stop at calls and video meetings. Face-to-face meetings slip past them, even though they are often the ones that matter most.

Marvin.ai records and analyzes all of these formats, including in the field and with no signal, with Marvin Live, its mobile app. Every rep, office-based or on the road, gets precise feedback on their meetings, and their managers coach from real conversations, whatever the channel.

Marvin Live · recording and analysis, even offline
Marvin is recording
Offline mode · auto-sync
The group's clients
AXA
L'Oréal
Legrand
Porsche
Vinci
Essity
Pierre Fabre
Groupe Atlantic
Fidal Avocats
Bouygues Telecom

Train your teams with Marvin.

+20 %
in conversion rate
Over the first 6 months of deployment.
÷ 2
ramp-up time
Ramp-up goes from 9 to 4 months.
± 10 %
forecast accuracy
No more guesswork in your forecast.
The demo

System × Coach × Practice = Predictable performance.

Your role

AI for people who want to stop watching
and start steering.

Marvin.ai speaks the language of your job. Pick your role, and we'll show you what changes for you, concretely.
Sales Director

The behaviors of your top reps, finally replicated.

70% of your team underperforms and your forecast is fiction at ±40%.

Marvin.ai identifies what makes top performers win and automatically turns it into personalized practice for the rest of the team.

ask-marvin.ai
Marvin
Command Center
Team
Skills map
Simulations
Calls
Reports
Command Center
Team performance · Q2
Updated 4 min ago
+20%
conversion rate
±10%
forecast accuracy
÷ 2
ramp-up
Forecast vs actual
Forecast Actual
W 1W 4W 8W 12
Responsable Formation / DRH

Prove the ROI of every training euro.

You invest heavily in training and most of it evaporates within a month. Your CFO is asking for proof of ROI.

Continuous, measurable practice between training sessions. Individual and team progress data. Proof that the training budget builds lasting skill.

ask-marvin.ai
Marvin
Command Center
Team
Skills map
Simulations
Calls
Reports
Skills map
Sales force · 240 reps
- 25 to 40 % sales turnover
2 / week
training sessions per rep
100%
reps trained
24/7
access to simulations
Heatmap by skill
Discovery
Objection
Closing
Price nego
W1W8
Sales Manager

Back to coaching. No more firefighting.

You spend 60% of your time on reporting and "rescuing" deals instead of coaching.

Conversation analytics surface in 5 minutes what used to take hours of listening. You know who to coach, on what, now.

ask-marvin.ai
Marvin
Command Center
Team
Skills map
Simulations
Calls
Reports
Calls to coach
Detected this week
14 / 14 calls analyzed
5 min
to spot a focus area
+ 8h
coaching regained / wk
100%
calls analyzed
Camille D.
Price objection dodged
To revisit
Pierre M.
No budget question asked
To revisit
Leïla R.
Exemplary close
To replicate
Marc V.
Discovery too rushed
To revisit
Case studies

How they transform their sales force with Marvin.

All case studies →
Loxam case study

Loxam rolls out Marvin across 10 countries

200 reps onboarded in the first European wave. Dozens of tailored AI agents, Marvin.ai deployed at Loxam in 5 languages. Two practice sessions per week per rep, solo on the platform. And a manager command center that turns one-on-one coaching into a fact-based conversation.

Industry · Equipment rental
Read the full case study→
Pierre Fabre case study

Pierre Fabre trains 60 reps with Marvin

An AI that analyzes every meeting, a weekly skills map sent to managers, and reps who improve on their real selling behaviors, not on role-plays graded by eye.

Pharma · Healthcare
Read the full case study→
The Marvin difference

27 years in the field,
not 27 months of fundraising.

Marvin.ai is an AI sales training platform built around four components: custom AI agents to simulate sales meetings, conversational analysis of real meetings, skills mapping, and a management cockpit for sales managers. It is developed by b-flower, a sales performance consultancy that has trained 6,000 salespeople a year for 27 years. It is the only platform that analyses face-to-face field meetings, including offline.

Every AI scenario, every analysis grid, every performance indicator was built from the engagements b-flower has carried out with its clients since 1999. No theory. Lived experience.

100+
Companies trained
27 years
of field data
6,000
Salespeople / year
Equity partnership · 2026
Marvin
SalesApps

SalesApps took an equity stake in Marvin.ai in 2026: the French Sales Enablement software vendor and the AI sales-performance platform built by b-flower, joining forces to cover the entire field sales-performance cycle.

Discover SalesApps
b-flower client reviews
Essity
5/5

"In 3 years we tripled our profitability and set the BU up for its next stage."

Fidal Avocats
5/5

"They immediately understood our challenges and adapted easily to our specific context."

AXA
5/5

"Innovative and impactful, client-focused, agile, positive, attentive, expert, personable, creative."

Louboutin
5/5

"Matthieu and his team quickly grasped the need and understood our environment to design a tailored program. I am delighted with this collaboration."

Bouygues
5/5

"A real wake-up call for the teams, memorable role-plays, and b-flower's ability to think outside the box and work in depth. The teams loved it."

Saverglass
5/5

"The training gave the teams a welcome breath of fresh air, letting them step back from a situation they had to manage as best they could but were not responsible for."

Adecco
5/5

"A team of experts who adapt to their audience and spark motivation. Our impact is far more targeted and effective."

BNP Paribas
5/5

"The team building was a real success in building connection and strengthening the group."

Legrand
5/5

"Very positive feedback from directors and frontline managers on understanding their management and communication style through DISC and self-assessment."

Hyundai
5/5

"On-time delivery, flexibility, creativity, technical mastery, and professionalism throughout."

In the press

The press on Marvin.

AI & sales training: the freedom to become the best

CEO of b-flower and founder of Marvin, Christopher Nadotti holds a strong conviction: sales performance no longer rests on individual talent alone, but on an organization's ability to structure, train, and coach its teams over time.

ModernSelling Op-ed
Read the article

What if your whole team performed
like your best reps?

Beyond training. Time for practice that actually changes results.

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FAQ

Your questions,
our answers.

A question that's not listed? The Marvin.ai team replies in under 24 hours.

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Marvin.ai is an AI sales training platform built around four components: custom AI agents to simulate sales meetings, conversational analysis of real meetings, skills mapping, and a management cockpit for sales managers. It plays the role of your customers, analyzes your real meetings, identifies the winning behaviors of top performers, and trains the rest of the team to replicate them. In practice: less blind coaching, more measurable progress.
No. Marvin.ai is the tool that was missing between training sessions. Onboarding and ongoing training provide the methodological framework, and Marvin.ai turns what is learned into lasting reflexes through continuous practice and analysis of real sales meetings. The two complement each other.
A pilot with 30 reps can launch in 2 to 3 weeks, the time for Marvin.ai to adapt to your organization and for your training agents to be operational. A full rollout across several hundred reps and multiple countries usually takes 6 to 10 weeks, including calibration of the AI scenarios. After that, you control the creation of additional agents: the more you create, the more sales performance you gain.
Yes. Marvin.ai is 100% GDPR-compliant, hosted in France and the European Union. No sales data leaves European territory. Security audit available on request.
Marvin.ai connects to all your tools via API: CRM, LMS and business applications. The open REST API enables custom integration in days.
Marvin.ai runs in 15 languages, and others can be activated on request. The simulation, the report and the skill labels follow the organisation's language, including the level of formality appropriate to each.
Three metrics: deal conversion rate, time-to-productivity for new reps, and forecast accuracy. Marvin.ai produces a quarterly ROI report, compared against your pre-deployment baseline.
Quite the opposite. Marvin.ai treats the manager as a pillar of sales performance. Where they spent 8 hours a week analyzing calls, Marvin.ai does the groundwork in 5 minutes and provides a dashboard of coaching priorities per rep, so they can focus their actions. The manager becomes a coach again and stops firefighting.